Senior Brand (& Creative) Manager (all genders)

Job Description

The Role

The Senior Brand (& Creative) Manager is the driving strength behind brand strategy and development including the integration of acquired brands. This role serves as the catalyst for synergy between the overarching LucaNet parent brand and its sub-brands, with a primary focus on setting and implementing strategic direction, brand positioning, corporate identity, and collaborative go-to-market planning. Additionally, the Senior Brand Manager holds the responsibility for driving the strategic vision.

What you'll do

• Take charge of the LucaNet brand and its sub brands, providing direction in terms of
  brand positioning, marketing communications, and cohesive go-to-market planning.
  Ensure alignment with the overarching parent brand strategy to maintain
  consistency and synergy.
• Strategically plan, direct, and coordinate brand marketing efforts to achieve targeted
  objectives, ensuring alignment with broader business goals.
• Harness data and insights to craft and execute comprehensive brand strategies
  aimed at bolstering awareness and adoption of branded services, irrespective of
  industry.
• Develop and manage brand equity model incorporating key KPis to monitor brand
  performance.
• Work closely with the Communication team to craft and implement brand marketing strategies, promotional timelines, and communication initiatives. Formulate strategies based on insights from data analysis, industry benchmarks, and performance indicators to enhance brand growth and success.
• Act as the commercial custodian for the portfolio of brands, proactively identifying member needs. Collaborate with cross-functional teams to launch new capabilities and offerings, ensuring business growth and adaptability regardless of the sector.
• Conduct thorough market research to stay informed about industry trends, market demands, and competitor strategies. Ensure that the organization remains agile and responsive to changing market dynamics, regardless of the industry backdrop.
• Closely collaborate with the global event team for industry-leading events. Ensure that these events align seamlessly with brand objectives and contribute significantly to overall marketing success, regardless of the business domain.
• Storytelling: Leverage compelling brand storytelling to drive followership and create advocacy. Inspire and engage, to foster stronger advocacy and partnerships internally and externally.

What you bring to the table

• Bachelor's degree in marketing, communications or related field. MBA preferred
• 6+ years of proven expertise in brand management and strategy
• Strong abilities in guidance and coordination to motivate and steer cross-functional teams. Proficient in market analysis and brand positioning.
• Outstanding communication and relationship building skills, Experience working with creative and design teams.
• Experience in managing creative agencies.

Perks at work

• LucaFlex – We acknowledge that every individual has different working styles and preferences. Our flexible working model allows you to plan your working hours and location according to your needs and professional responsibilities.
• Work from Abroad – Sometimes a change of scenery can boost creativity and productivity, you can work up to 90 workdays outside your home country with the support from our partner Workflex.
• Sabbatical – Take the time you need for personal pursuits, family time, travel, or any other activities that suit you with our sabbatical options.
• Team Spirit – We value teamwork and celebrate our achievements. That’s why we take many opportunities to get together, learn together, and cherish our successes together.
• Learning & Development – We encourage you to shape your own development with the support of dedicated time, resources, and budget provided by us.
• LucaNet Engage – Our feedback process is designed to support your personal and professional development in a targeted manner through regular dialogue.
• LucaNet Do Good– As a company we want to give back and support you in taking the time to do some good, individually or as a team, with paid volunteer time.
• Health & Wellbeing – Your overall wellbeing is important to us, which is why we offer tailored health and wellbeing programs, including company-wide initiatives, subsidies for sports activities, mental health support, and counseling through our external partners.
• Generous leave policy – We encourage you to take time off to relax, travel, and recharge.
• Compensation & Company Pension Plan – We are committed to equal pay and supporting you for your future by offering a company pension plan and/or pension allowances.
• JobRad – Find your dream bike, with financial support from us.
• Discounts – Enjoy a whole bunch of discounts from our external corporate benefits partner.

Powered by uniqueness

Everybody’s different here and we like it that way. At LucaNet, we embrace the unique qualities of every person. We are dedicated to creating an inclusive workplace where all employees can thrive and feel valued. Regardless of your gender identity, sexual orientation, personal expression, racial identity, ethnicity, religious belief, or disability statuses, you are welcome at LucaNet just as you are. Our recruitment process is solely based on qualifications, merit, and organizational needs, ensuring fairness and equal opportunities for all candidates.

We recognize that every individual brings a unique blend of skills and experiences. If you believe you will excel in this role, we want to hear from you – even if you do not check every box on the list. We only want to know why you are great for this role, so please avoid including your picture, age, and marital status in your CV.

Learn more about our culture and D&I journey