Global Brand Manager

Job Description

Job Description:

The Global Brand Manager plays a leading role in key business processes, proactively participates in business conversations with Management team members.

At Mars Pet Nutrition we have the ambition to create A Better World for Pets and Pet Parents by leveraging our global mega brands to deliver purpose-driven, superior propositions, premium experiences and category building

breakthrough innovation that win with pet parents across diverse markets and cultures.

A world-class Marketing function is essential to achieve these bold ambitions, and so we are investing in a new Global Marketing structure to drive scale behind our mega brands, step-change our ability to rapidly accelerate innovation, and win from the start of pet parenthood. This includes rebuilding global teams across critical capabilities, including brand building, innovation and deployment.

The Global Brand Manager collaborates closely with the Global Brand VP/GBD, Global Marketing Managers and local markets to translate the global brand strategy into innovation, renovation, communication and brand experience tool kits and assets. In doing so, the Global Brand Manager is pivotal in enabling the Operating Entities (OEs) to translate global brand strategy into excellence in execution and accelerated growth.

What are we looking for?

• Minimum Bachelor’s degree, ideally in Marketing, Business Administration or Communications.

• Proven track record of at least 3-5 years in brand management, including experience in a global or international capacity.

• Proficient in market research, consumer insights analysis, and data-driven decision-making.

• Strong communication and presentation skills, with the ability to influence and inspire stakeholders.

• Strong interpersonal skills and the ability to connect, collaborate and influence others without direct authority.

• Strong learning agility and adaptability to thrive in a fast-paced, dynamic global environment.

What will be your key responsibilities?

• Pet Parent Champion:

• With CMI perform comprehensive market research and analysis to identify consumer insights, market trends, and competitive landscape providing insights and recommendations to the GBD/Global Brand VP that inform the strategic choices on the brand.

• Brand Innovation Strategy & Pipelines:

• Responsible for developing winning branded innovation concepts to fuel the global D2/DS3 pipeline.

• Collaborate with cross-functional teams to develop and launch these new products/packs, ensuring brand consistency and differentiation

• Global Market Expertise:

• Demonstrate a good understanding of global markets, consumer behaviours, and cultural nuances in the pet nutrition industry.

• Brand Communication and Creative Direction:

• Support the Global Brand VP/GBD in the creation of compelling marketing materials, including advertising campaigns, packaging, digital content, brand services, tools and experiences, ensuring that the brand shows up distinctively across all touchpoints.

• Collaborate with creative teams, agencies, and internal stakeholders to drive creative excellence and innovative brand initiatives.

• Cross-Functional Collaboration:

• Collaborate closely with internal stakeholders, including the GBD/Global brand VP, the wider global and local marketing and innovations teams, to ensure alignment and synergy across functions and geographies.

• Brand Performance Measurement and Analysis:

• Support annual flywheel diagnostic in collaboration with the regions to optimise and enhance the brand’s growth strategy.

• Establish key performance indicators (KPIs) to track brand performance and measure the effectiveness of brand initiatives.

• Utilise data analytics and market research insights to evaluate brand performance, identify areas for improvement, and make data-driven recommendations.

What can you expect from Mars?

• Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.

• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.

• Best-in-class learning and development support from day one, including access to our in-house Mars University.

• An industry competitive salary and benefits package, including company bonus.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.